Learn PU2 Business Studies with Video Classes fro Expert Professor Ms Deepika Vasani
Course Curriculum
CHAPTER 1. Nature and Significance of Management
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- 1. Intro and Characteristic Features of Management (13:02)
- 2. Objectives of Management (6:58)
- 3. Importance of Management (4:25)
- 4. Management as a Arts and Science (7:10)
- 5. Management as a Profession (5:34)
- 6. Levels Management (3:38)
- 7. Functions of Management (10:47)
- 8. Coordination in Management (6:04)
- Notes
CHAPTER 2. Principles of Management
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- 1. Principles of Management – Concept and Nature (7:43)
- 2. Significance of Principles of Management (7:35)
- 3. FW Taylor's Principles Scientific Management (6:11)
- 4. Techniques of Scientific Management (24:11)
- 5. Henry Fayol's Principals of Management (20:00)
- 6. Fayol vs Taylor – Comparison (4:12)
- 7. Summary POM (2:05)
- Notes
Chapter 3 Business Environment
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CHAPTER 4. Planning
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CHAPTER 5. Organising
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CHAPTER 6 Staffing
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CHAPTER 7 Directing
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CHAPTER 8. Controlling
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CHAPTER 9 Financial Management
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CHAPTER 10 Financial Market
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- 1. Meaning, Types,Money Market and Instruments- (13:37)
- 2. Capital Market (11:31)
- 3. Stock Exchange - Meaning Definations and Features (16:33)
- 4. Important Terms in Stock Exchange and Conclusion (11:56)
- 5. Trading Procedure (12:12)
- 6. Demat Account & Depository Services (14:11)
- 7. SEBI - Meaning, Objectives and Functions (11:36)
- 8. Conclusion Financial Market (3:55)
- Notes
CHAPTER 11. Marketing
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- 1. Meaning and Definations (7:15)
- 2. Functions of Markting (14:45)
- 3. Marketing Mix (10:14)
- 4. Product Mix & Elements of Product Mix (11:57)
- 5. Price Mix & Factors Affecting (12:46)
- 6. Place Mix & Distribution Channels (11:49)
- 7. Promotion & Advertisement (14:01)
- 8. Advertisement Copy & Personal Selling (12:45)
- 10. Difference in Advertisement and Personal Selling (10:49)
- 9. Salsemanship and Qualities (15:12)
- 11. Merits and De-Merits, Objections to Advertisement (14:40)
- 12. Sales Promotion -Meaning, Objection and Methods and Conclusion (14:21)
- 13.Conclusion Marketing Mgt (4:12)
- Notes
CHAPTER 12 Consumer Protection
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