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PU2 Business Studies
CHAPTER 1. Nature and Significance of Management
1. Intro and Characteristic Features of Management (13:02)
2. Objectives of Management (6:58)
3. Importance of Management (4:25)
4. Management as a Arts and Science (7:10)
5. Management as a Profession (5:34)
6. Levels Management (3:38)
7. Functions of Management (10:47)
8. Coordination in Management (6:04)
Notes
CHAPTER 2. Principles of Management
1. Principles of Management – Concept and Nature (7:43)
2. Significance of Principles of Management (7:35)
3. FW Taylor's Principles Scientific Management (6:11)
4. Techniques of Scientific Management (24:11)
5. Henry Fayol's Principals of Management (20:00)
6. Fayol vs Taylor – Comparison (4:12)
7. Summary POM (2:05)
Notes
Chapter 3 Business Environment
1. Meaning of BE (8:25)
2. Features of BE (11:17)
3. Importance of BE (7:09)
4. Dimensions of BE (18:40)
5 Economic Environment in India (9:59)
6 LPG (20:45)
7 Impact of LPG on Business in India (8:35)
Notes
CHAPTER 4. Planning
1. Introduction & Importance of Planning (7:42)
2. Features of Planning (11:15)
3. Limitation of Planning (4:49)
4. Planning Process (6:33)
5. Types of Plans - Single Use Plan (5:30)
6. Types of Plans - Standing Plan (14:44)
7. Summary Planning (3:45)
Notes
CHAPTER 5. Organising
1. Meaning and Steps in the Process of Organising (8:38)
2. Importance of Organising (9:00)
3. Organisation structure (11:18)
4. Types of Organisation (12:16)
5. Delegation and Its importance (11:52)
6. Decentralisation and Centralisation (7:46)
Notes
CHAPTER 6 Staffing
1. Meaning and Importance of Staffing (4:51)
2. Staffing Process (14:56)
3. Recruitment (14:43)
4. Selection (13:42)
5. Training and development (19:16)
Notes
CHAPTER 7 Directing
1. Meaning and Importance of Directing (14:36)
2. Elements of Direction (6:14)
3. Supervision (12:31)
4. Motivation (11:59)
5. Leadership (16:10)
6. Communication (11:54)
7. Barriers to Communication (13:39)
8. Measures to Improve Communication Effectiveness (10:40)
Notes
CHAPTER 8. Controlling
1. Meaning of Controlling (11:29)
2. Controlling Process (16:37)
3. Techniques of Mangerial Control (29:55)
Notes
CHAPTER 9 Financial Management
1. Financial Management - Meaning, Objectives (14:05)
2. Objectives of Financial Management (13:55)
3. Financial Decisions- (11:45)
4. Financial Planning (12:25)
5. Fixed capital & Factors Affecting (12:34)
6. Working Capital & Factors Affecting (14:44)
Notes
CHAPTER 10 Financial Market
1. Meaning, Types,Money Market and Instruments- (13:37)
2. Capital Market (11:31)
3. Stock Exchange - Meaning Definations and Features (16:33)
4. Important Terms in Stock Exchange and Conclusion (11:56)
5. Trading Procedure (12:12)
6. Demat Account & Depository Services (14:11)
7. SEBI - Meaning, Objectives and Functions (11:36)
8. Conclusion Financial Market (3:55)
Notes
CHAPTER 11. Marketing
1. Meaning and Definations (7:15)
2. Functions of Markting (14:45)
3. Marketing Mix (10:14)
4. Product Mix & Elements of Product Mix (11:57)
5. Price Mix & Factors Affecting (12:46)
6. Place Mix & Distribution Channels (11:49)
7. Promotion & Advertisement (14:01)
8. Advertisement Copy & Personal Selling (12:45)
10. Difference in Advertisement and Personal Selling (10:49)
9. Salsemanship and Qualities (15:12)
11. Merits and De-Merits, Objections to Advertisement (14:40)
12. Sales Promotion -Meaning, Objection and Methods and Conclusion (14:21)
13.Conclusion Marketing Mgt (4:12)
Notes
CHAPTER 12 Consumer Protection
1. Meaning and Importance (12:04)
2. Consumer Protection Act (11:23)
3. Rights and Responsibilities of Consumer (11:42)
4. Redressal Agencies under Consumer Act (8:41)
5. Redressal Agencies State & National (8:08)
6. Filing a Complaint (7:57)
7. Remedies & Conclusion (9:30)
4. Financial Planning
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